Google Analytics 4 (GA4) is the newest version of Google Analytics, and it comes with a lot of exciting new features and capabilities. If you’re currently using Google Analytics 360 and are interested in upgrading to GA4, you’ll need to migrate your data to the new platform. In this post, we’ll provide you with a step-by-step guide on how to migrate to GA4.
Step 1: Create a new GA4 property
To get started with the migration process, you’ll need to create a new GA4 property in your Google Analytics account. To do this, log in to your Google Analytics account and select “Admin” from the bottom left-hand corner of the screen. Then, click on “Create Property” and select “Google Analytics 4”.
Step 2: Link your GA4 property to your existing GA360 property
Next, you’ll need to link your GA4 property to your existing GA360 property. To do this, go back to the “Admin” section and click on “Property Settings” under your GA4 property. Then, select “Link to GA360 Property” and follow the instructions to complete the linking process.
Step 3: Set up data streams
Once your GA4 property is linked to your GA360 property, you’ll need to set up data streams to start collecting data in GA4. A data stream is a source of data, such as a website or mobile app, that sends data to GA4. To set up a data stream, go to your GA4 property and click on “Data Streams” under “Measurement”. Then, click on “Add Stream” and follow the instructions to set up your data stream.
Step 4: Configure data settings
Before you start collecting data in GA4, you’ll need to configure your data settings. This includes setting up conversion events, custom dimensions, and other settings that are specific to your business. To configure your data settings, go to your GA4 property and click on “Data Settings” under “Measurement”. Then, follow the instructions to configure your settings.
Step 5: Test and validate your data
Once you’ve set up your data streams and configured your data settings, it’s important to test and validate your data to ensure that it’s being collected accurately in GA4. To do this, you can use the “DebugView” feature in GA4 to see real-time data as it’s being collected. You can also use the “Data Quality” feature to check for any data quality issues and resolve them before they become a problem.
Step 6: Plan for the future
Now that you’ve successfully migrated to GA4, it’s time to start planning for the future. GA4 offers a lot of exciting new features and capabilities, such as machine learning and cross-device tracking, that can help you gain deeper insights into your audience and improve your marketing efforts. Make sure you take the time to explore these new features and plan how you can use them to drive growth for your business.
In conclusion, migrating to GA4 may seem like a daunting task, but it’s well worth the effort. By following these six steps, you can ensure a smooth transition to the new platform and take advantage of all the new features and capabilities that GA4 has to offer.
Ready to upgrade to GA4? Click here to learn more about our seamless GA 360 to GA4 migration services and ensure uninterrupted tracking for your business.